Women Deliver: WD2016 - Background

#IDeliver campaign – what, why and how

The #IDeliver campaign will be launched on March 8 on International Women’s day and will culminate at the Women Deliver Conference on 16-19 May 2016.The #IDeliver campaign shall invite a wide range of actors – politicians, civil society, public and private sector organisations, other agenda setters as well as “ordinary” citizens – to tell how they “deliver” for girls and women. This can be very concrete deliveries (e.g. maternity + paternity leave for your employees) as well as more abstract ones (e.g. delivering hope, love).

The campaign feeds into one of the main messages of the Women Deliver 2016 Conference: that investing in girls and women is key to sustainable development and thus, everybody wins when action in favour of girls and women are taken.

In addition to promoting the Conference, the #IDeliver campaign has three central purposes:

  • For each campaign participant to tell how he or she personally or through one’s organisation delivers for girls and women
  • That each campaign participant via one’s #IDeliver message aligns him/herself to the health, rights and/or well-being of women and girls
  • Through already shared #IDeliver messages to encourage additional actors to produce and share a message and thereby aligning him/herself to the health, rights and/or well-being of women and girls

 

Share your own message!

Photo

  • Write #IDeliver at the top of a white piece of paper or the #IDeliver sign
  • Write your message – try to be brief – in clear and big letters
  • Get someone to take a photo of you holding the paper in front of you with your phone
  • Share your photo with a short message including #IDeliver on Twitter, Facebook and/or Instagram. For optimal impact, also include #WD2016 or one of the other suggested hashtags in your message
  • If possible, end your written message with the words “What do you deliver?”

Video

  • Write #IDeliver at the top of a white piece of paper or the #IDeliver sign
  • Write your message – try to be brief – in clear and big letters
  • Get someone to record a video of max 30 sec. with you holding the paper in front of you with your phone. It is important the phone is held horizontally, that the volume is turned all the way up, that there is not too much background noise
  • Say your name, title and message. End your message with the words “What do you deliver?”
  • Share your video with a short message including #IDeliver on Twitter, Facebook and/or Instagram. For optimal impact, also include #WD2016 or one of the other suggested hashtags in your message

Hashtags

  • #IDeliver
  • #Commit2Deliver
  • #CountdowntoCopenhagen
  • #WD2016
  • #SRSR
  • #InvestinGirls
  • #WomenMakeChange
  • #InvestinWomen
  • #GirlsCan